When the largest telecom operator in Australia sends its CTO to the Mobile World Congress in Barcelona to talk about application stores, the world is usually all ears. You can read a full report here. But am guessing you do not like reading full blown reports, you want concise relevant data...well then read on.

Basically what Dr Hugh Bradlow, CTO of Telstra, said was "that customer demand would force the company to support numerous app stores and handset operating systems (OS) regardless of the various industry initiatives to reduce fragmentation."

"Huh?!", you say...I nod in agreement.

What the good doctor is trying to say is that fragmentation can be considered a bad thing, like global warming. But it is not possible to completely stop it, we have to do what all good engineers are taught to do. "Go around the problem". That is the golden rule of engineering...Since everyone is going to have a android phone or a Iphone or a Nokia phone or whatever, for the foreseeable future. Telecom operators are going to have to support all of them. If operators want a share of the app store pie as well, then they will need to setup a diversified app-store environment, where vendors (the developers) can sell any sort of application targeted at any sort of platform.
In even simpler terms, operators want to build "app-malls", with app stores inside!!

Does MoSync play a role in this? Absolutely!!

Lets play along with the metaphor of the app mall, now suppose you are a retailer (app developer) who distributes his wares (apps) to the stores in the malls. You would be doing very very bad business if you could only sell to one store. In fact, if you know any retailers ask them if they would like to sign off all their wares to one buyer! They would laugh themselves silly...MoSync would allow you to produce apps that could be distributed across different stores on the mall. Its very simple and classic business sense.

So is MoSync ready to let you takeover the mall? What we think is irrelevant, we want you to tell us. Our latest beta version is one we are very proud of, you can read about it here or jump to the download and start pwning app stores/malls all over the globe today!!